Skin Clean(s)ing

The reason the Facial treatment was added to this promotion is for us to take the entire 30mins to educate our clients on the importance of thorough cleansing of face, neck and eyes. In your conversation include:

·    Throughout the day, skin is exposed to bacteria, pollutants and dirt. It’s important to cleanse skin every night to remove makeup, impurities, dead skin and excel oil

·    Morning cleansing removes any toxins the skin eliminated during the night and refreshes the skin

·    In the absence of proper cleansing and exfoliating, skin would be covered with a layer of dirt and grime making it difficult for other products to penetrate the skin effectively

·    Proper cleansing followed by mechanical exfoliation up to twice a week and daily moisturising boosts hydration levels. Dehydrated skin looks and feels rough, dull and wrinkly. Cleansing also helps manage pH levels of the skin enabling sufficient water and product retention

·    Tiny glands under the skin produce oil to protect the skin from the dangers of the outside world. These glands use hair follicles within the skin as a pathway, allowing the oil to reach the skin’s surface to form a barrier to prevent penetration of bacteria or other harmful agents. Excessive dirt build up on the surface can cause blockages of the follicle, trapping oil, sweat, and dead skin cells. The lack of oil on the skin’s surface allows bacteria to penetrate the follicle causing inflammation. The final result is acne

·    Leaving eye make up on overnight can lead to eye infections, discolouration and puffy eyes

·    Exfoliating as regularly as required adds to the benefits of cleansing by physically removing the dead skin cells and speeding up the skin renewal process allowing new healthy cells to take their place. Complexion is more vibrant, smooth and soft

·    Exfoliating clears pores of debris preventing dirt build-up, allowing the sebum oil to reach the skin surface unimpeded; decreasing the chances of a breakout.

·    When pores become clogged, they appear larger. By decongesting the pores through exfoliation, they will diminish in size revealing a healthy polished glow

·    Proper cleansing and exfoliating for men reduces if not altogether eliminates ‘shaving rash’

·    The skin around the eyes is much more delicate than the face and therefore requires a specially formulated eye makeup remover. Harsher cleansers used on the eyes will dehydrate and age the skin around the eyes very quickly and prematurely

Dianne SamuelsonComment